What started as a freelance project quickly grew into a full-fledged passion. My responsibilities included helping to create a strong, unique brand identity and to art direct a style that carried through everything from the packaging to the photos, to the social media content. From ideation to published post, working at this start-up has given me a chance to be part of every step of the process. Recently, I formally joined the SWLTR brand as co-founder! I'm currently evolving the site and social content for our next phase.